Send an invoice, your customer pays by card, and it marks itself paid — money in your account, no chasing. Schedule, customers, photos, and your books, all in one refreshingly simple app built by a marine guy for the folks still doing the work. No spreadsheets. No $1,500 software you can't figure out.
I've owned and operated my own yacht restoration business for 20+ years, crewed and captained boats, run a boat dealership, and I'm still selling boats today — I've done this across the board. But I'm not writing to you from behind a desk. I've been the owner out there doing the work in the heat, and lying awake over the numbers, exactly like you.
So I know what it's like to put in a full week and still come up short on Friday, chasing money you already earned. And I know who usually gets stuck with the paperwork — your wife. On top of everything else in her life, she's the one at the kitchen table invoicing, chasing payments, and keeping the books. This takes all of that off her plate. Happy wife, happy life.
Everything I build comes down to one thing: helping the person doing the work get paid, get organized, and get home to their family. I've been there — this one's for you.
— Doug Alexander, Founder
Don't just ask — tell it what to do. "Book Rick a chartplotter install for Tuesday." "Mark the Hartley job paid." "Text my 2 o'clock that I'm running late." It books the job, updates your books, and sends the text — by voice or by typing, in English or Spanish. And it's not just commands: ask it anything. "What's the right CHIRP transducer for a GPSMAP 8612?" "Why's this Garmin showing no GPS fix?" It's a 30-year master electronics tech in your pocket — and the more you use it, the more it learns how YOU work.
No other marine software has this. It's a 30-year master electronics tech and your whole back office in one — by voice or by typing, in English or Spanish.
"Why's this Garmin showing no GPS fix?" — get a straight answer like a 30-year master tech: the likely cause, the fix, and the exact part.
Pick the boat and say the part. You get the exact OEM and aftermarket numbers, the price, where to buy, and whether it fits that helm.
Tell it what's wrong — or read it the code on the screen — and it walks the likely causes in order (power & network first), then names the part.
"Book Reel Therapy for an autopilot install Thursday." It books the job, prices it, and offers to text the customer — while your hands are full.
"Make Hartley's invoice." "Who owes me money?" "Pull up Reel Therapy." Add customers, schedule, invoice, take payment — just ask.
Your go-to brands, your pricing, your methods — tell it once and it remembers, getting sharper for you on every job.
Ask and answer in English or Spanish — and it texts your customer in their language, automatically.
"What's due this week?" "How did I do this month?" It reads your jobs, money, and service-due list and just tells you.
Just talk to it. Ask "why's this Garmin showing no GPS fix?" or "how do I terminate a NMEA 2000 backbone?" and get a straight answer — like a 30-year tech riding shotgun. It knows it all — chartplotters/MFDs, radar, VHF/AIS, sonar/transducers, autopilot, NMEA 2000/0183 networks, digital switching (CZone/EmpirBus), engine data into the helm (SmartCraft/EVC), FLIR & cameras, Starlink/VSAT & onboard WiFi, full glass-bridge integration — and the salt-corrosion gremlins behind half the calls. Hands full, phone listening, English or Spanish.
Pick the boat — it already knows the electronics — say the part, and get the exact OEM and aftermarket numbers, where to buy it, the price, and quick install notes. Stop spending an hour on the phone chasing a part.
Describe the symptom or punch in a display code and it walks the likely causes in order — power & connections first, then the NMEA network, then config/software — for that exact unit, then names the part you'll need. Won't-power-on / won't-network triage, right at the boat.
Your customer taps "Pay," runs their card, and the invoice marks itself paid — money straight to your bank. No more "I'll mail you a check."
The app flags every boat that's due for a service check, by the calendar since its last visit. Repeat work that books itself.
Electronics brand, model, 2nd device, gate codes, full service history — pull up any boat in two taps. You look like the pro you are.
Before/after photos and a pre-existing damage log — so a "you broke my boat" dispute never costs you a dime.
Miss a call and the app texts them right back — so the job stays yours, not the next guy's.
You text in English, they read it in Spanish — and their reply comes back in English. The whole app flips languages in one tap.
Start with a free 14-day trial — no card needed. Only pay if you love it.
Join the electronics techs running a tighter ship, getting paid faster, and getting home for dinner. 14 days free — no card, no risk.
Start your free trial